Skills & Competencies for Marketing Assistant I

Marketing Assistant I job profile

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JOB SUMMARY for Marketing Assistant I

Coordinates and assists with the marketing activities of a product or business line.

JOB RESPONSIBILITIES for Marketing Assistant I

Uses simple marketing strategies and media (e.g., print, digital, customer events and trade shows) to launch and position products and services.

Marketing Assistant I SALARY RANGE

BASE 50%
$47,546
TOTAL 50%
$48,221
Job Level
A01
Job Code
SM15000267
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor or Manager

Marketing Assistant I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Assistant I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Marketing Assistant I

1 Job Family Competencies – Advertising
Proficiency Level -1
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Brand Management
Proficiency Level -1
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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3 Marketing Assistant I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant I
Proficiency Level - 4
5 Competency for - Marketing Assistant I
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Assistant I

1 Core Competencies – Attention to Detail
Proficiency Level -2
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists the traits of an employee showing great attention to detail.
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Level 2 Behaviors
(Light Experience)
Uses checklists to ensure that information goes out error-free.
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Level 3 Behaviors
(Moderate Experience)
Suggests solutions to issues that arise while executing the tasks.
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Level 4 Behaviors
(Extensive Experience)
Manages training to improve staffs' concentration and attention to detail.
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Level 5 Behaviors
(Mastery)
Learns from previous works' strengths and weaknesses to guide new projects.
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2 Core Competencies – Initiative
Proficiency Level -2
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Lists ways how to take the initiative in professional or personal life.
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Level 2 Behaviors
(Light Experience)
Utilizes available tools or approaches for increasing knowledge of self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Uses problem-solving skills to tackle the issues and challenges without asking for help.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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3 Marketing Assistant I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant I
Proficiency Level - 4
5 Competency for - Marketing Assistant I
Proficiency Level - 5

Summary of Marketing Assistant I skills and competencies

There are 0 hard skills for Marketing Assistant I.
9 general skills for Marketing Assistant I, Advertising, Brand Management, Digital Marketing, etc.
7 soft skills for Marketing Assistant I, Attention to Detail, Initiative, Multitasking, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Assistant I, he or she needs to be proficient in Attention to Detail, be proficient in Initiative, and be proficient in Multitasking.

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